Almost every business is dependent upon technology and computers to some degree. IT managed service providers are emerging in greater numbers and can take the financial burden out of maintaining a large IT department from a medium to small business, as well as make economic sense for the large business. Almost every business owner knows about managed dedicated servers for web hosting and it is a small leap from there to other types of IT services.
With almost every business dependent upon computers in some degree IT staffing costs for the business or corporation can be substantial. Services that are managed, release the owner from the necessity of maintaining a staff dedicated only to IT and instead allow them to focus on the main purpose of their business which is making money. Managed services can be budgeted for as they are predictable costs for both the provider and the client.
Almost every business uses their IT department in a different way and a managed solution allows the company access to experts in their area without the expense of attempting to locate and retain these experts. Providers are finding the idea of managed services attractive as well since they gain the added benefits of a stable and predictable income as well as familiarity with each client which usually results in better service.
Some sectors of IT are more difficult to market than others and more groundwork and careful marketing must be done. Other sectors are very fertile ground for IT managed services as the prospective client base has been introduced to the concept by way of similar services. There are also specific governmental regulations that should be considered in the planning stage for any provider such as regulations for data storage and backup.
Security of data has always been a high priority for businesses and the potential market for managed services of this type is very large, particularly in small and medium sized businesses. Website hosting and data storage are also areas which tend to meet less sales resistance from the clients. Obviously these are not the only managed services which can be beneficial to both the customer and the provider but these areas have already gained wide acceptance.
Managed dedicated website servers have been common for many years and most clients with a web presence view these as most cost effective. Clients of these managed services find they need only consider the needs of their business and their customers and leaving the maintenance and security of the server to professionals frees them for the tasks which make them money. It generally works well for both the client who has a fixed expense each month for hosting fees and well for the provider who has a stable income and a team of experts to help maintain the servers.
Desktop as a service, software as a service and even infrastructure as a service have introduced customers to an entire new world of managed services which are cost effective and time savers as well. Both small companies and larger corporations find benefit in these service solutions. While not every potential customer is yet won over, the numbers increase daily.
Service providers are turning their attention toward providing IT managed services to clients. The technological sector these providers target determines the amount of marketing and type of marketing necessary to be successful. Managed solutions provide benefits to both sides of the contract. The first few months are crucial in establishing customer loyalty to a managed solution.
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